What is Trackingplan
The Trackingplan Way
Getting Started
Inside Trackingplan
How to…
The insights and value derived from the analysis of data drive the marketing and product growth strategies of every forward-thinking enterprise. If data is inaccurate or inconsistent, repairing it can be costly and lead a business to act on inaccurate intelligence.
We designed Trackingplan to automatically ensure your data is clean, accurate, and actionable. It seamlessly integrates into your organization’s current setup and empowers your team to unleash the value of your data.
Trackingplan is an easy-to-install tool that automatically monitors and verifies the data flow from your sites and third-party integrations, whether they’re analytics, marketing automation, pixels, or campaigns, and it removes the need to spend unnecessary resources on data clean-up. With Trackingplan, your product and marketing data always arrive to your specifications by continuously monitoring both web and app traffic to notify you before problems have a significant impact. That’s it; if something changes, breaks, or has any type of anomaly, we will automatically send you an alert.
Trackingplan is a simple and automatic tool created to help any data-driven company to make better and more efficient decisions by centralizing and monitoring your data flow in just one dashboard. This removes the need to create and maintain various spreadsheets or other data repositories and ensures everyone on your team is on the same page.
Trackingplan has almost no footprint, requires no coding, and doesn’t involve any complex tooling. It works with all major analytics providers, all popular developer platforms, and can even work with your in-house analytics systems.
A tracking plan is a document businesses use to review which data they track, why they track that data, and where they track it to ensure all the data points coming from their customers’ interactions are accurately collected, responsibly managed, and integrated efficiently across teams and platforms.
It serves as a collaborative tool that connects teams throughout an organization, providing developers with a roadmap to implement data tracking efficiently and serving as a key reference point for any member involved in the data collection process within an organization, like data analysts, product managers, app developers, or marketing analysts to interpret data, glean intelligence, and execute it.
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