Trackingplan is a privacy-first platform that helps you protect your users' personal data while maintaining marketing and analytics performance. For agencies, it means staying one step ahead — detecting when clients’ websites or apps are collecting personal data they shouldn’t before it becomes a legal or reputational issue.

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With features built to automate compliance, enforce consent rules, and minimize data exposure, here’s how Trackingplan simplifies the path to a secure, privacy-compliant data stack:

Trackingplan’s Privacy Report: Instantly Detect Sensitive Data Collection

Since Trackingplan automatically monitors all the data sent from your websites or apps to third-party integrations, if it detects potential privacy issues — like personal data being collected or shared without proper consent — you’ll be notified immediately.

Trackingplan’s Privacy Report offers a centralized view of all detected personal or security-sensitive data being sent to analytics and marketing platforms.

Identify if private or sensitive data (e.g., emails, IPs, names) is being tracked.
See which events, properties, or destinations are affected.
Understand how this data was collected and where it’s going.

This proactive approach enables you to take immediate action before compliance issues arise, helping protect both your business and your users' trust.

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Privacy SDK: Mask & Protect Sensitive Data at the Source

Trackingplan Enhanced Privacy Mode automatically masks sensitive information before it reaches our systems, helping you stay fully GDPR compliant.

By activating Trackingplan’s Privacy SDK, personal data visible in the Privacy Report will be protected and obfuscated through automatic data masking, ensuring the highest standards of user privacy. Here’s how it helps your team stay in control:

Mask personal identifiers such as names, emails, phone numbers, or IPs, ensuring that sensitive information never leaves the browser or device in a readable format.
Prevent sensitive data from being logged or stored anywhere.
Stay compliant with GDPR, CCPA, and other data protection laws.
Maintain full tracking visibility while keeping personally identifiable information (PII) safe.

This is especially useful for organizations that handle sensitive data or operate in regions with strict privacy regulations.

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Google’s Consent Mode & Trackingplan

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Easily see if you’re sending tracks to events whose consent for storing information has been denied.